As a design study I developed a new identity for lingerie brand. The company was established as one of high-quality products but its public image hadn't changed in a few decades and was perceived as old-style and outdated.

In creating a new, more modern identity, a simple but effective solution was developed. Featuring bold colors on a simple white background, the new identity would provide visibility while adhering to a more contemporary look. The simplicity of the new design also contributes to the already established perception of confidence and hi-quality.